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Media Relations

Identifying Different Property Interests in British Columbia #584

Property ownership in BC can take many different forms. In this article, we examine REALTORS®' role in correctly representing them.

1 on 1 with BCREA CEO Trevor Koot

Featuring BCREA CEO Trevor Koot, this monthly video series offers a unique look into both BCREA and the real estate and housing sectors at large.

A Place to Share Ideas

Once a month, BCREA CEO Trevor Koot steps in front of the camera to discuss housing and real estate topics relevant to both REALTORS® and the public. These videos are available on our YouTube channel playlist, LinkedIn, Facebook, Instagram, and X (formerly Twitter).

Check out the series below.

<< CEO Video Archive Home
How to Be the Voice of 26,000+ REALTORS®

November 19, 2024

BC Real Estate Assocation CEO Trevor Koot discusses what it means to “be the voice” of BC REALTORS® and how that difficult feat is accomplished.

Transcript

At the BC Real Estate Association, we often say that we’re the voice of BC REALTORS®. Each REALTOR® is unique, with their own characteristics, beliefs, political leanings, and business expectations. So how does BCREA represent all of those unique individuals with one voice?

We actively seek member input through surveys, committees of REALTORS® and managing brokers, and this year’s 18-community Listening Tour, where I engaged face-to-face with hundreds of REALTORS®.

The problem is, even if we could distill a province-wide poll on any given issue into one answer, many factors beyond our members’ desires need to be considered in every advocacy decision. In short, this isn’t simple.

With BC’s political landscape constantly changing, BCREA aims to be proactive whenever possible, which requires a seat at the table and strong relationships for early consultation and input, even when we respectfully disagree with government. BCREA has these relationships, and we’re proud of them.

Of course, there isn’t always an opportunity to be proactive and provide that input. Governments can make unilateral decisions that are untenable for the sector and consumers. This is where we need to reactively step in.

Whether proactive or reactive, BCREA takes the responsibility of developing a robust, well-researched position very seriously. This research forms the backbone of any advocacy work we do.

And this, more than anything, is what makes us the voice of BC REALTORS®. We’re doing the work that REALTORS® would do individually if they had the same responsibility, moving beyond self-interest by balancing the expectations of various stakeholder groups.

We are the voice of BC REALTORS®, and that voice has never been more important.