Technology as a Strategic Lever for Your Business

In Technology as a Strategic Lever for Your Business, REALTORS® will look at the place of technology within their current business, technology options and assessments, the value of technology in real estate, the developing of an online brand, the power of technology, and how digital media can enhance a listing presentation. REALTORS® will also assess how their clients want to communicate, determine which technologies would most benefit their business, and create a technology action plan.

By the end of this course, learners will be able to analyze the impact technology can have on their business; develop ways to ensure that the impact is positive; and systematically and proactively incorporate the right technology into their business plan so they can leverage that technology to work better with clients, save time and energy, and ensure a good return on investment.

This course explores the connection between the services REALTORS® provide and the clients they work with, to ensure REALTORS® select the right tool for the right job.

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