Client Engagement Excellence: Negotiating Skills

In the Client Engagement Excellence: Negotiating Skills course, REALTORS® will improve their negotiating skills as well as strengthen core competencies such as agency, disclosure, and ethics.

Written by real estate client engagement expert Gerald Clerx, the course will provide meaningful examples of effectively dealing with mental, emotional and positional stress. Realtors will learn a four-step resolution model, The ACRE Formula©, to guide their clients through fears, frustrations and positional impasses. Realtors will discover that, when properly conducted, the negotiation reduces the likelihood of client complaints that can result in lost time, Errors and Omissions claims and damaged reputation.

The primary goal of this course is to enhance the standard of professional competency in how Realtors assist their clients and protect their best interests during the home buying or home selling experience.

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