Using Agency to Demonstrate REALTOR® Value

In Using Agency to Demonstrate REALTOR® Value, REALTORS® will study the fundamentals of agency; fiduciary duties (loyalty, confidential, disclosure); and other duties owed in the agency relationship and learn how to create winning presentations for buyers an sellers.

By the end of this course, learners will be able to articulate to consumers the benefits of being represented and the risks of being an unrepresented party using a script template and specific language to explain the type and nature of representation they intend to provide. REALTORS® will also have a better overall understanding of agency and disclosure, the forms required to document representation, and the associated issues that may arise. They will be able to utilize strategies to help avoid the risk of misrepresentation, vicarious liability, and breach of fiduciary duties.

This course emphasizes the practical applications of agency. It also emphasizes the value that REALTORS® bring to a real estate transaction and how REALTORS® can demonstrate that value to their clients.