Dynamic, Knowledgeable, Relatable: Meet the New BCREA!

Nov 19, 2018

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Posted by
April van Ert

Vancouver, BC - November 19, 2018. The British Columbia Real Estate Association (BCREA) is excited to launch a new brand identity reflecting the Association's commitment to leadership and excellence in serving BC's 11 regional real estate boards and 23,000 REALTORS®.

"The new BCREA is dynamic, knowledgeable and relatable - just like the REALTORS® we serve," said Darlene Hyde, Chief Executive Officer. "Our rebranding reflects our commitment to leading the way as the REALTOR® profession goes through a time of significant change."

Simple and friendly, BCREA's new logo best captures BCREA's transformed identity. The four peaks, created by the blue and orange arrows and corresponding white spaces, symbolize the four main property sectors: residential, commercial, agricultural and industrial. They also symbolize rooftops and BC's mountains. Together, their upward energy expresses a drive for improvement and excellence.

The lower half of the logo represents both a speech bubble and an open single quotation mark, symbolizing BCREA's role in starting, facilitating and contributing to important conversations between real estate boards, REALTORS®, consumers, government and other partners.

"BCREA's revitalized brand really captures REALTOR® core values: relationships and professionalism," said James Palanio, President of BCREA. "But it's more than just a symbol. It's also a tool that will help us stand out and increase awareness of how BCREA empowers BC's real estate boards and enhances REALTOR® professionalism through advocacy, ongoing professional education, economic insights and standardized legal forms."

Today's launch of the new logo and other design elements, including colour palette and fonts, is just the beginning. BCREA will also launch a new website in early 2019. As part of BCREA's brand revitalization, the organization has also moved to a new open concept office at Suite 1425, 1075 West Georgia Street, Vancouver BC, V6E 3C9.

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Click here for the PDF.

For more information, please contact:
April van Ert
Communications Manager
Email: [email protected]
604.742.2797

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