Popular BCREA Online Course Helps REALTORS® Engage Clients Effectively

Aug 11, 2021

Posted by
Pearl Zhou
Communications Coordinator


Professionalism is one of the core competencies of a REALTOR®, and at the heart of having a high standard of professionalism is effective engagement with your clients. The way you interact with your clients is a key factor in developing a good reputation, your ability to conduct a successful transaction, and it’s an essential factor of a client's home buying or selling experience.

By helping Realtors strengthen your engagement skills and learn new applicable knowledge, BCREA's Client Engagement Excellence: Assessing and Presenting Skills self-paced online course helps you better serve your clients' needs. Written by real estate client engagement expert Gerald Clerx, the course helps Realtors bridge the gap between their client's actual situation and desired outcome.

If you previously completed the companion course, Client Engagement Excellence: Negotiating Skills, you'll likely recall some communication strategies. This course will provide Realtors with an all-around skill set for client engagement.

Personalize the Client Experience

The course provides learners with meaningful insights and resources to assess clients' needs effectively, and present property and service solutions. Realtors will also learn to follow a logical structure when delivering a listing, property or offer presentation, all of which apply to real-life situations.

"This course provides lots of useable, hands-on examples of how a Realtor can improve their professional practice by identifying and tailoring their approach to each client's preferred style of communication," says one BC Realtor who completed the course.

"It also provides an excellent, repeatable framework for giving more effective and efficient presentations."

Practical theories such as agency, disclosure, and ethics are also key topics of learning. In addition, participants will strengthen their core competencies to guarantee the professionalism of the Realtor brand.

Beyond interpersonal communication tips, Realtors taking this course will learn about the impact of verbal, vocal, and visual communication habits on client interactions. Learners will be able to define the strengths and limitations of each style upon completing the course.

Here's what another Realtor had to say:

"I understood the content of this course well, and it provided excellent guidance and tips for dealing with different clients' psychology and reactions that may be different than the Realtor's personality type."

Client Engagement Excellence: Assessing and Presenting Skills earns learners three accredited Professional Development Hours upon completion. To learn more and to register, click here (BCREA Access login required).

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