Rebranding

Meet the new BCREA: the voice of BC’s REALTORS®

On November 19, BCREA introduced its new brand identity, complete with a new logo, colour palette and approach to communicating with real estate boards and REALTORS®. “It was the right time to rebrand,” said Darlene Hyde, Chief Executive Officer of British Columbia Real Estate Association. “First, REALTORS® and real estate boards have been telling us

Rebranding Bringing a Fresh Start for BCREA

A new brand is in the works for BCREA, complete with a new logo and fresh approaches to how BCREA presents itself to the profession and the public. The launch is slated for the end of this year and, in addition to a new logo, will include a new colour palette, sense of aesthetics and