A new brand is in the works for BCREA, complete with a new logo and fresh approaches to how BCREA presents itself to the profession and the public. The launch is slated for the end of this year and, in addition to a new logo, will include a new colour palette, sense of aesthetics and tone of voice. The launch will also coincide with BCREA's planned move to new office spaces in downtown Vancouver.

"It's the perfect time for a brand refresh," said BCREA CEO Darlene Hyde. "This spring, we put a lot of energy into reshaping BCREA so that we can better support member boards and their REALTORS®. The rebranding is an important part of cementing our role within organized real estate in BC."

While BCREA's look and feel may be changing, its mandate remains the same. BCREA is committed to partnering with member boards to support REALTORS® by providing professional education and development, standard forms, advocacy, strategic communications and economic insights.

Ensuring a smooth transition to the new brand will be a big undertaking. With that in mind, BCREA will be working with member boards and other stakeholders this fall to complete an audit of branded BCREA materials, plan for the transition and offer other supports as needed.

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