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Jul 21, 2026

BCREA 50th Anniversary: How a 1980 BCREA Logo Contest Became a Win-Win

Jul 21, 2026

BCREA 50th Anniversary: How a 1980 BCREA Logo Contest Became a Win-Win

Author profile photo
By Trevor Hargreaves,
Senior VP, Government Relations, Marketing & Communications
Author profile photo
By Trevor Hargreaves,
Senior VP, Government Relations, Marketing & Communications

In June 1980, North Vancouver REALTOR® Jerrie Netolicky won a contest to replace BCREA’s logo. His design included regional mountain and sea highlights:

For his trouble, Jerrie won a bronze plaque with his logo on it and a trip for two to San Francisco (or the cash equivalent).

Jerrie's design went on to be quite influential, not too far away from the logo currently in use.  

For more on the Association's current logo and branding, click here.

To subscribe to receive BCREA publications such as this one, or to update your email address or current subscriptions, click here.

Author profile photo
By Trevor Hargreaves,
Senior VP, Government Relations, Marketing & Communications
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