Navigating Housing Density: Tools for REALTORS®

This course equips real estate professionals with the skills and strategies to advance attainable housing solutions. Participants will explore the concept of gentle density and its connection to local housing challenges, learn how to address community concerns with empathy and clarity, and use values-based messaging to build support for new housing options. The program emphasizes stakeholder engagement, the role of the Community Housing Ambassador (CHA), and practical tools for guiding productive conversations.   

  

Learning Objectives  

By completing this course, participants will be able to:  

• Define gentle density and understand how it connects to local housing challenges  

• Address community concerns and resistance with empathy, clarity, and confidence  

• Use values-based messaging and storytelling to build support for new housing options  

• Identify key stakeholders and recognize who is most impacted by zoning or policy changes  

• Explain the role of a Community Housing Ambassador (CHA) in advancing housing solutions & community capital  

• Apply practical CHA tools—ARE Method, Engagement Triangle, Accessibility Matrix—to guide productive conversations  

• Create a personal CHA Action Plan to support your next steps and real-world impact  

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