CEO Video With Trevor Koot

Featuring BCREA CEO Trevor Koot, this monthly video series offers a unique look into both BCREA and the real estate and housing sectors at large.

A Place to Share Ideas

Once a month, BCREA CEO Trevor Koot steps in front of the camera to discuss housing and real estate topics relevant to both REALTORS® and the public. These videos are available on our YouTube channel playlist, LinkedIn, Facebook, and Instagram.

Check out the series below.

<< CEO Video Archive Home

How AI is Changing the Real Estate Sector

January 20, 2026

Artificial intelligence is rapidly altering consumer behaviour and expectations. In this video, BCREA CEO Trevor Koot discusses AI’s growing presence and what it means for REALTORS® and organized real estate.

Transcript

Technology has always moved — and I believe will always move — faster than organizations and industries can adapt. And artificial intelligence is accelerating that pace even more.

Part of the reason is simple: Existing infrastructure is costly to replace. But the other part is the human factor.

The real estate sector is a perfect example of this push-and-pull. Some REALTORS® are reluctant to adopt AI tools, while others are already including AI in their everyday workflows.

Regardless of where any of us falls on that spectrum, we all need to understand how AI is going to impact our work. That means understanding how consumers are interacting with AI, how it affects marketing and engagement, and how it will influence the REALTOR® value proposition.

Because make no mistake — consumer behaviour is shifting. According to a recent KPMG survey, 73 per cent of Canadian employees use AI tools daily to a few times per week. People are asking AI for information directly, and the responses are becoming more robust.

This trend disrupts search engine optimization, social media engagement, and more, and it should soon start changing consumer expectations of the real estate sector – if it hasn’t already.

As AI learning models become increasingly populated with data, the consumer is getting more information, more quickly, than they ever have. And that will influence what they expect from all of us.

So, what should REALTORS® do? Whether you’re an early adopter or have been taking a wait-and-see approach, I encourage you to look beyond AI as a tool for you – to be aware of the impact AI is having both on the world at large and on the sector. Have conversations with your clients about their experiences. Monitor the effectiveness of your digital marketing strategies. And pay attention to how AI models continue to influence consumer habits.

These shifts are inevitable. But our collective appreciation that change is underway will help us adapt and ensure the REALTOR® value proposition continues to evolve alongside consumer expectations.

Past Videos

2026 2025 2024

2026

2026
2025
2024

May 19, 2026 – How Does BCREA Work With the Regulator?

April 21, 2026 – Why BC Housing Policy Could Lead to Another Price Surge

March 24, 2026 – What Hasn’t Changed in BCREA’s 50 Years

February 17, 2026 – Why BC Strata Councils Need Mandatory Training

January 20, 2026 – How AI is Changing the Real Estate Sector

December 16, 2025 – What to Expect for the BC Real Estate Sector in 2026

November 18, 2025 – BCREA’s New Vision: Connecting Communities, Enriching Lives

October 21, 2025 – Why BC Needs a Permanent Housing Policy Roundtable

September 24, 2025 – Redefining the REALTOR® Value Proposition

August 19, 2025 – How to Fix BC’s Short-Term Rental Legislation

July 22, 2025 – Preparing BC Real Estate for a Changing Climate

June 17, 2025 – How Offsite Construction Can Speed Up BC Housing Completions

May 20, 2025 – What’s Stopping BC From Building More Homes?

April 22, 2025 – Changing the Conversation About “Fixing” Housing Affordability

March 18, 2025 – How BCREA Advocates for a Better Housing Ecosystem

February 18, 2025 – Drug Home Remediation: Why BC Needs New Standards

January 21, 2025 – What You Need to Know About the BC Home Flipping Tax

December 17, 2024 – What to Expect for the BC Real Estate Sector in 2025

November 19, 2024 – How to Be the Voice of 26,000+ REALTORS®

October 22, 2024 – Radon Awareness: What Every BC Homeowner Needs to Know

September 17, 2024 – Three Key Housing Issues for the 2024 BC Election

August 20, 2024 – Why Canadian Housing Needs Speculators

July 23, 2024 – Guiding Success: The Vital Role of Managing Brokers

June 25, 2024 – The Need for Innovation in Canadian Real Estate

May 22, 2024 – BCREA CEO Trevor Koot on Collaboration in Canadian Housing

April 18, 2024 – BCREA CEO Trevor Koot on Accessibility and Affordability

March 22, 2024 – BCREA CEO Trevor Koot Reflects on State of Housing in BC

VIEW MORE VIDEOS

How Can BC Unlock Housing Supply?

Mortgage Rate Forecast

How to choose a REALTOR®

New REALTORS®

LEGALLY SPEAKING

BCREA

CEO Video With Trevor Koot

A Place to Share Ideas

Past Videos

CEO Video With Trevor Koot

A Place to Share Ideas

Past Videos

Privacy Preference Centre